The Goal:

• Craft an introduction that clearly communicated Rebel Athletic’s mission, innovation, and values to new customers.

• Reinforce brand loyalty and reignite engagement with existing customers through compelling storytelling and exclusive content.

• Build long-term brand affinity by designing a consistent and immersive experience across both print and digital touchpoints.

The Execution:

I developed a multi-faceted approach to immerse customers in the Rebel story and sustain engagement over time while ensuring a cohesive brand presence across all touchpoints.

To welcome new customers into the Rebel Athletic world, I conceptualized and designed a high-end mini book to be included in every retail purchase. This beautifully crafted piece served as a brand manifesto, offering a deep dive into:

• The Rebel Origin Story – Showcasing how Rebel Athletic disrupted the industry and became a leader in luxury performance wear.

• Innovation & Craftsmanship – Educating customers on Rebel’s exclusive technologies, premium materials, and cutting-edge designs.

To sustain engagement and nurture loyalty among existing customers, I spearheaded the launch of The Rebel Review newsletter—a quarterly print insert included in retail shipments. By curating exclusive content, behind-the-scenes insights, and community-driven storytelling, I ensured that customers remained inspired and connected to the Rebel brand beyond their initial purchase.

Through this strategic initiative, I created a cohesive and compelling brand journey that not only attracted new customers but also deepened the relationship with Rebel’s existing community, reinforcing the brand’s position as a leader in luxury performance wear.