Mood Board

Our goal was to position ourselves as the undisputed leader in crystal technology within the cheer and dance industry. By launching SuperNova™, a patented innovation in crystal technology, we aimed to offer a brighter, more dazzling crystal that outperforms anything on the market. The mission was to make SuperNova™ synonymous with ultimate shine and establish the brand as the go-to for high-performance sparkle.

To bring this vision to life, I developed the campaign message “Out-of-This-World Sparkle,” anchoring the strategy on SuperNova™'s superior shine and next-generation performance. This message was crafted to evoke a sense of breakthrough innovation and set the brand apart as an industry pioneer. I designed the go-to-market strategy to showcase the crystal’s unmatched brilliance through visual storytelling, influencer partnerships, and immersive retail activations.

By aligning the product story with the needs and aspirations of our target audience—athletes and dance professionals seeking peak performance and aesthetics—I ensured that every touchpoint reinforced the brand’s leadership in crystal technology. The result was a buzzworthy launch that not only captured attention but redefined the standard for high-performance sparkle in the industry.